About Us ABOUT GET NAILS
We are a Romanian brand of professional manicure products, built on knowledge, curiosity, and real contact with people in the industry.
Since 2011, we have been developing Get Nails around a simple idea: to better understand the professional, the product, and what works best.
DESIGNED FOR PROGRESS. TRUSTED BY EXPERTS.
WHERE IT ALL
BEGAN
FROM KNOWLEDGE TO BRAND
It all started with the desire
to understand.
In 2007, I founded the company Tiger Nails and started as the sole distributor in Romania for a professional brand from Austria. But I knew from the beginning that if I wanted to build something credible, it was not enough to just sell products from a catalog.
I needed to know more. To understand the products, the technique, the industry, and the people who would be working with them.
“I didn't just want to sell better. I wanted to understand better.”
So I started to learn. Course after course, specialization after specialization, in the country and especially abroad. The more I learned, the more clearly I understood how much knowledge lies behind a professional product and a good result.
FROM LEARNING,
TOWARDS EDUCATION
At some point, what I had learned began naturally to transform into education.
I became a trainer and, for several years, I taught technique and nail art. I continued to improve my skills and built a team of trainers around me, with whom I have remained very close to the community of professionals.
That period offered me, in addition to technical experience, one of the most direct and authentic forms of communication with people in the industry.
Through courses, demonstrations, questions, discussions, and feedback, I have come to understand very well what they are interested in, what they are missing, what frustrates them, and what they truly expect from a professional product.
And it brought me very close relationships with people in the industry — some of which have even become friendships that last to this day.
“The best answers have often come from customer questions.”
2011
WHEN
KNOWLEDGE
BECAME
A BRAND
Over time, another need became increasingly clear: to have more control over the products we offered, their performance, and the standard we wanted to build.
That is how Get Nails was born, in 2011.
Not out of a desire to simply create yet another brand, but out of a desire to build better, starting from the experience gained and the real needs of the market.
"The brand came after the knowledge. Not the other way around."
FROM TRAINING TO
BRAND BUILDING
THE NEXT CHAPTER
Gradually, my focus shifted completely from the training area to building Get Nails.
It wasn't my intention to distance myself from professionals. It’s just that the perspective from which I worked for them has changed.
The experience gained during my education years remained the foundation. Added to it were product development, customer feedback, market evolution, communication, community, and all the real challenges of building a brand.
Knowledge was not a stage.
It became my way of building.
GET NAILS TODAY
BUILT FOR WHAT PROFESSIONALS NEED NOW
Today, Get Nails has an extensive portfolio, designed for technicians with different needs, techniques, and working styles.
We are interested in what a product looks like. But most of all how it works.
We select and develop products while taking into account performance, control, operating behavior, safety, aesthetics, and the actual user experience.
We observe. We test. We ask. We listen. We adjust.
CONSTRUIT PENTRU MUNCĂ REALĂ
The product must work, not just look good.
Beauty attracts. Performance convinces.
PRODUCTS
WHICH ARE WORTH RECOMMENDING
PRODUCT PHILOSOPHY
We don't want products designed just to look good in a campaign or a beautiful photograph.
We want products that technicians use, return to, and recommend to others because they have met their expectations in practice.
For us, trust earned over time is worth more than any superlative we could attribute to ourselves.
We don't just want products that sell.Discover Get Nails products
We want products that are recommended.
PEOPLE
AROUND GET NAILS
OAMENII CONTEAZĂ
Get Nails has always grown around people.
Clients, technicians, trainers, collaborators, and partners — many of them have been with us for over 15 years.
Some relationships have existed for years. Others are just beginning. Some started in a classroom or through an order, a message, an event, some feedback, or a question.
And that is exactly why community dialogue is not a social media column for us. It is part of how we stay connected to the reality of the industry.
“The Get Nails community is not an audience. It is part of us.”
